Street lights mean 30

The presence of a system of street lights generally means that the speed limit is 30mph, unless otherwise stated.

The Partnership wanted to make motorists more aware of this fact, so re-launched the 'Street lights mean 30' campaign in October at Fremlin Walk in Maidstone; the first of seven events being held in shopping centres within Kent and Medway.

Pre-event publicity, in the form of print, online and environmentally friendly street advertising was undertaken. At each event, three 'Street Light Singers', who were dressed in 9ft street light costumes, performed a variety of road safety themed, barber shop style songs, while the campaign team handed out free branded air fresheners, speed limit cards, trolley coin key rings and leaflets, which provided road safety information, as well as details about our competition. In order to enter the competition, people were invited to take a photo of themselves with the street lights (using their mobile phone) and upload this onto our Facebook page, via our campaign website. Three winners were then chosen at random; each receiving an iPod nano.

The Partnership is very grateful to Kent Fire & Rescue Service, Kent Highway Services and Medway Council, who assisted with staffing during the campaign.

For further information, please visit our campaign website www.streetlightsmeans30.co.uk.