Speed Shatters Life

Stage two

The head injuries charity Headway helped the Partnership launch the second stage of its Speed Shatters Life campaign, which highlighted to motorists that fixed safety cameras are working and have reduced casualties.

The initiative saw red and white posters erected by fixed safety cameras, showing the reduction in the number of casualties at the site since the camera was installed.

Stage one

The first part of this campaign launched in 2004; when green and white posters showed the number of casualties at each site three years prior to the camera being installed.

"Speed Shatters Life" aimed to make all road users aware that fixed safety cameras aren't there to make money but that each camera acts almost as a memorial for those who have been killed or seriously injured and has been introduced to stop such a tragedy reoccurring. We hoped that by communicating this message, motorists would slow down and think about their driving, not only at the camera sites, but also on all other roads in the county.