Don’t help create another grim statistic on the roads

10/04/2014 10:38:00

Motorists are being urged to think more about bikers and cyclists during an eight week campaign aimed at cracking down on the number of crashes in Kent and Medway.

Medway Council, Kent County Council, Kent Police and Kent and Kent & Medway Camera Partnership have joined forces to get the message out to drivers to Think Bike.

Motorcyclists make up less than 1 per cent of road users yet they account for almost a quarter of all road user deaths every year in Kent and Medway.

Between 2010 and 2012 there were nearly 2,000 casualties in Kent and Medway involving motorcyclists – 27 of them were fatal.  1117 casualties involved cyclists in the same period with 19 of those fatalities.

Highly visible boards urging drivers to Think Bike will be at key points across Medway and Kent during the eight-week campaign. For the first time this year, the boards will also state Biker Think – at junctions in Medway where collision between cars and motorcycle have occurred, to encourage those on two wheels to also think about car users.

And a radio advertising campaign will also help enforce the message.

Medway Council’s Portfolio Holder for Front Line Services, Cllr Phil Filmer, said: “We ran our version of the Think Bike campaign last year and it was very successful with a lot of feedback from the public saying the roadside boards did make them think and look more vigilantly for 2 wheeled road users.

“For the second year running we have extended the campaign to include cyclists as there is a worrying trend in the number of collisions involving people on bikes and we are keen to get the message out that drivers should be aware of everyone on two wheels.

Steve Horton, Road Safety Team Leader for Kent County Council said:  “Quite often, it’s a case of drivers looking but just not seeing.

“So this campaign aims to remind motorists to think about the smaller more vulnerable road users and take extra time to look out for them, especially when pulling out at junctions. At the same time, we want to encourage cycle and motorcycle users to make themselves more visible by wearing suitable clothing and thinking about their positioning while riding.”

Further advice is available at and and

The boards will be placed at safety camera sites across Kent and Medway; cameras are located where people have been killed or seriously injured, with some of those collisions involving bikers.

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